Pricing that scales with you
Pick a plan. Add channels you need. Pay only for what you actually send.
AI Acquire
For brands starting on WhatsApp and social.
AI Start
For growing D2C brands ready to convert.
AI Accelerate
For multi-brand teams scaling support and retention.
AI Max
For enterprise D2C with complex workflows.
Need higher limits, custom AI volume or rollout support? Talk to sales →
Add channels and capabilities
Turn on any addon when you need it. Self-serve. Cancel anytime.
Email channel
Email replies in your unified helpdesk. AI agents on email included. Pulls from your AI Credits.
Email marketing
Broadcasts, automated flows, transactional. Tiered by emailable contacts. Email sends drain from wallet.
Spur Reach
Cross-channel delivery rules. Configure the fallback path — WhatsApp ↔ RCS ↔ SMS ↔ email — and Spur delivers along the route you set. Smart defaults included. Recover the 30% you lose today.
WhatsApp voice
Free inbound calls in helpdesk. AI agents on calls. Recording, transcription, outbound at Meta rates plus markup.
AI agent on calls
AI answers inbound calls before a human picks up. Deflects FAQs, qualifies leads, routes the rest. Toggles on inside WhatsApp voice.
Voice campaigns
AI voice broadcasts on telephony with WhatsApp voice fallback. Compliance-gated, quota-controlled, opt-in audited.
Add more of what you already have
Exceed your plan's included counts without jumping tiers.
Add team members beyond the seats included in your plan.
Spin up another agent to handle a different inquiry type or department.
Connect another WhatsApp Business account to engage on a separate brand or region.
Add another Instagram or Facebook handle for managing DMs and comments.
Add another live chat widget for a separate website or storefront.
White-label the chat widget — drop the Spur footer for a cleaner brand experience.
Pay only for what you send
Two simple buckets. AI Credits for AI replies, Wallet for everything else.
AI Credits
Powers AI replies on every channel — WhatsApp, IG, FB, Live Chat, email, voice. Already included in your plan.
Wallet
Top up your wallet. Every WhatsApp message, SMS, RCS, email send and voice minute drains at the published per-unit rate. No credits, no expiry.
India rates shown. View calling rates for all countries → Inbound voice and recording within 90 days are free.
Per-unit rate card
Transparent rates. About 25–30% over Meta and Twilio wholesale.
Live wallet rates
Updated when Meta or carrier prices change. AI Start plan rates.
| Type | USD | INR |
|---|---|---|
| WhatsApp marketing | $0.0118 | ₹0.94 |
| WhatsApp utility | $0.0024 | ₹0.19 |
| WhatsApp authentication | $0.0020 | ₹0.16 |
| SMS | $0.0025 | ₹0.20 |
| RCS rich | $0.0070 | ₹0.56 |
| Email send | $0.0010 | ₹0.08 |
| Voice outbound | $0.0097 | ₹0.78 |
| AI voice (inbound) | $0.1800 | ₹14.40 |
| AI voice (outbound) | $0.2200 | ₹17.60 |
Estimate your monthly bill
Pick your plan, add what you need, drag the sliders.
Plan + addons billed monthly. Usage drains from your wallet at published rates.
Common questions
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